The online sports betting industry is very competitive these days. There is an abundance of online sportsbooks, each having their own set of promotions and features through which they try to draw the attention of potential players.
However, there are only a few bookies that most punters choose to play on, and one of these bookies is the subject of this review.
Bet365 needs no special introduction. This operator has been one of the biggest names in the sports betting industry, and the online gambling industry in general, for the past decade.
The reason why so many players choose Bet365 is rather obvious. Bet365 is a secure and trusted operator with plenty to offer in terms of market selection and bonuses. Also, the bookie accepts players from all corners of the globe, including Canada.
In this review, I will give you some detailed information about Bet365’s offers, sports you can bet on, betting features you can use, banking methods, mobile compatibility, customer support, and more. After reading this review, you will get a clear picture of Bet365 and decide whether it’s the right fit for you. Enjoy!
Bet365 History and Details
Bet365 was founded in 2000 in England by Denise Coates, now one of the richest and most influential women entrepreneurs in the UK but its online betting platform only started working in March of 2001. Over the years, the bookie amassed a large number of loyal punters and established itself as one of the leading sportsbook providers in the UK.
Apart from being a trusted sports betting website, Bet365 is also known for signing a lot of partnerships with European soccer clubs. In 2012, Bet365 signed a 3-year deal with Stoke City and became the club’s jersey sponsor. Four years later, the company became the main sponsor of Stoke’s home arena, which today bears the name Bet365 Stadium. During the same year, Bet365 signed sponsorship deals with two famous Bulgarian clubs — Slavia Sofia and Ludogoretz.
Bet365 is also a winner of many awards and achievements. eGaming Review Magazine named Bet365 “Operator of the Year” in 2010 and ranked it as the number one Internet gaming company for the following two years. Today, Bet365 claims to have over 4,500 employees and over 25 million registered customers worldwide.
In 2020, Bet365 became one of the first sportsbooks to include the early payout feature.
One of the reasons why Bet365 is so popular is the wide range of sports and bet types it offers. The layout of the website, is simple, some might say too simple, but at least it is quite easy to navigate through and find what you’re looking for. You just need to click on the right sport, and then on the betting market that you want to bet on and it will be added to your bet slip. You can even fill in your bet slip first, and register afterwards.
The most popular events as well as the ones that take place at the moment will be displayed on the main page, but you can also browse them by sports. There are over 30 different sports at Bet365, which means that in addition to the most popular sports like American football, ice hockey, basketball and soccer, you can also bet on minor sports like badminton and trotting. As for the odds, you can see them as money-line (American), fractional or decimal.
If, for example, you are betting on a particular NBA game, you will be able to place some of the basic bets, like over or under, spread and money-line. But there are also other available bets like alternative game totals and point spread bets, where the line is adjusted and the odds are set accordingly. There are other interesting bets like winning margin, and you can even bet which team will get first to 20 points.
You can place a bet on only one event, also known as a single bet, but you can also bet on more than one event. Placing a parlay bet on 4 or 5 games will significantly increase the potential winning amount, but it will decrease your winning chances. The so called banker bet allows you to place a bet on more than one selection, where one or several of them have to win first, in order for the whole bet to qualify.
In addition to sports, you can also bet on politics, entertainment events, as well as e-Sports, financial events and similar. In short, there’s hardly anything that you can bet on which isn’t available at Bet365.
Bet365 Sports Betting Markets
Another great advantage of Bet365 is that it covers a tremendous amount of sporting events. Every major sport is available for pre-match or in-play betting, including soccer, football, basketball, ice hockey, horse racing, tennis, boxing, and others.
Each sport comes with a wide selection of competitions and tournaments. For example, players who like betting on hockey will not only have full coverage of the NLF, but they can also place wagers on competitions like the KHL, Swedish Hockey League, Czech Extraliga, Finland SM Liiga, Austrian EHL, and many more.
Of course, being a British company, Bet365 is more focused on sports that are popular in the UK. That’s why there are dozens of soccer leagues you can bet on, stretching from the UEFA Champions League all the way to Cyprus Division 2. A lot of promotions are also designed to suit soccer and tennis punters.
Apart from sports themselves, players on Bet365 can place wagers on various international lotto draws, political elections, and TV specials, while there’s also a solid selection of virtual sports.
As far as the betting types go, you will find all the classic ones, like singles, parlays, handicaps, over/under, and futures, to name a few. There are also plenty of proposition bets and bets you can take on individual players.
Here are all of the available sports you can find on Bet365:
Boxing / MMA
Live Betting is one of the most popular types of online betting these days. Basically, you can place a bet on a game or another event that has already started. The types of bets that you can place are similar to the standard bets, but the odds are adjusted to match the current situation in the game.
If you choose Live (In-Play) Betting, you will be presented with the sports which feature games that are taking place at that particular moment. You can then select one or more games and add the selections to your bet slip.
While all betting sites have similar odds for their main markets, there are some slight differences that can have a large effect on your potential winnings. That’s why experienced players always check the quality of odds before devoting themselves to a betting site.
Strictly speaking about odds, Bet365 is no more than an average sportsbook. Most 50-50 markets come with odds of 1.90 for each outcome, and that can be said for the majority of events. Nevertheless, it can happen that Bet365 sometimes has the best odds for a given event. Add that to the fact that you can take advantage of the Bet Builder feature and some accumulator bonuses, and Bet365 can often be the best possible choice if you’re looking to max out on your winnings.
Of course, no sportsbook these days can draw players’ attention unless it gives them the opportunity to bet on live matches. Bet365 is at the top of the line in this regard, as most events can be wagered on live. Not only do live matches come with real-time odds, but they also feature detailed stats and a virtual clipboard showing where the play is developing and who has the possession of the ball.
Better yet, Bet365 offers live streaming for the most popular sporting events. The streams are in HD, and they don’t have any delay. To be able to watch the streams, you must have deposited or placed a bet within the last 24 hours.
Bet365 Website Design and User Experience
One of the main reasons why Bet365 is so successful is that its website design is impeccable. The site has dark grey tones and uses a distinguishable yellow colour to highlight important links and information.
The website doesn’t include large unnecessary banners that take up the majority of the screen and affect loading times. Instead, the main focus is on the important stuff — markets, in-play matches, and featured events. The site looks and feels light and works fast.
The list of all markets is located on the left side of the screen, with the promotions section placed on top of it. By simply clicking on the In-Play button, you will see all the games that are taking place at the moment. The uppermost bar contains shortcuts to other segments of the website, including casino games, live casino, poker, bingo, and more.
Scrolling down the homepage, you will see more information about the bookie’s features, offers, and the collection of instant games. At the very bottom of the page is where you will find the help section, with resourceful pages for banking, terms and conditions, technical issues, and more.
The site can be browsed in multiple languages, including English, Spanish, German, Italian, Danish, Swedish, Norwegian, Finnish, Chinese, Japanese, Bulgarian, Greek, Romanian, Czech, Hungarian, Polish, Slovenian, Dutch, Russian, and Portuguese.
Being one of the most reputable sportsbook operators in the world comes with plenty of responsibilities. One of these responsibilities is to allow your customers to use your services on a wide variety of devices.
Bet365 understands the importance of mobile betting, as it allows people to place time-sensitive wagers while being away from home. That’s why their mobile site is impeccable and it can be loaded on all major mobile browsers. You don’t need to download anything in order to play. Simply log in using your details, and bet just like you would on your PC.
While the mobile site works quite well, if smartphones and tablets are your primary online betting devices, I suggest that you download the Bet365 mobile app. The operator has developed an app for both iOS and Android devices, and you can download them for free in their respectable app stores.
Both apps take around 20 or 30 megabytes of space, so downloading and installing them will take only a few seconds. The apps have all of the same features that the desktop site has, meaning that they will allow you to watch live streams and use all bonuses and promotions.
Bonuses and Promotions
New and existing players at Bet365 can benefit from a range of promotions.
Bet365 Welcome Offer — 100% up to C$200 in Bet Credits
New Canadian customers on Bet365 will get an exclusive offer worth up to C$200 in bet credits. Once you deposit at least C$10, you will need to place a qualifying bet of the same value, and once that bet settles, your free bet credits will be credited to your account.
The qualifying bet must be settled within 30 days of claiming the offer and the offer must be claimed within 30 days of creating an account. The bet must be placed on at least one selection with the odds of 1.20 or greater.
This welcome offer cannot be combined with any other Bet365 offers, nor can it be used for playing casino or other games on the website.
Apart from the great welcome offer, Canadian players on Bet365 can use many other promotions for sports betting.
Bet365 is one of the only bookmakers that have an early payout option, and they emphasize that with several early payout promotions.
You can claim your early payout across popular North American major leagues like the NFL, NBA, NCAAF, NCAAB, WNBA, and MLB. The way these offers work is that you can get an early payout if the team your backing goes up by a certain number of points in any moment of the game. This promotion also works for some soccer markets if your team goes up by two goals.
Another interesting promotion for North American sports includes the Multi-Sport Parlay Bonus. If you make a parlay bet on selected two-way markets and your bet is successful, you will get a bonus of between 5% and 70%. The bonus is paid in cash and can be withdrawn right away. The same promotion can be used on some tennis markets.
Bet365 also has a couple of money-back offers. Namely, you can get your money back on soccer matches that end with no goals or if the soccer player you wagered on is substituted at any time during the first half.
Bet365 accepts payments through several Canadian-friendly banking methods. It also accepts various currencies, including the Canadian dollar. Making a deposit to your Bet365 account is easy and straightforward, and it comes with no service charges whatsoever.
Bet365 Security and Fairness
If you’re wondering whether Bet365 is a legit betting operator, just think about the fact that their website has been up and running for nearly two decades. Fraudulent betting operators don’t last nearly as long, and there are usually some red flags that you can see when going through their websites.
When I reviewed Bet365, I had no doubt in my mind that this is a completely legit sportsbook. For starters, Bet365 is licensed and regulated by both MGA and UKGC, two of the most trusted online gambling jurisdictions. Moreover, Bet365 is a proud member of the International Betting Integrity Association (IBIA) that monitors sports betting sites for potential irregularities and manipulation. The operator is also under the watching eye of IBAS (International Betting Adjudication Service) that takes in complaints and resolves disputes between operators and its customers.
Bet365 uses state-of-the-art encryption technology and firewalls in order to protect its customers from hackers.
Bet365 will be at your disposal 24 hours a day, 7 days a week. The operator has one of the most organized professional customer support that I had the pleasure of talking to.
To reach the customer service, scroll down to the bottom of the page and click on the Contact Us button. From there, a new window will pop up with all of the available modes of contact. The quickest way to reach customer support will be through live chat. Click on Open Chat to start the conversation with one of the support agents, although be patient, as Bet365 takes thousands of queries on a daily basis, so they might not be able to answer you right away.
If you feel more comfortable with sending an email, you can do that as well. Bet365 also has three toll-free phone numbers for Canada (+800-12-365-365, 1866-811-1365, and 1866-333-3238) and an international phone number (+441782-684-611).
While you’re waiting for a reply, check out Bet365’s resourceful FAQ page, as it’s full of information that can help you out.
Bet365 started off as a sports betting site, but over the years they started to understand the potential of casino games as well. That’s why Bet365 has a very versatile casino section that is completely independent of the sportsbook.
Bet365 casino features over 170 modern video slots, some of which come with progressive jackpots worth hundreds of thousands of dollars. Table and card games include several variations of blackjack and roulette, while you can also choose between three different video poker games.
The casino section also has several live dealer games powered by Playtech. The available live games include Blackjack, Exclusive All Bets Blackjack, Quantum Blackjack, Unlimited Blackjack, Sette e Mezzo, Baccarat, Casino Hold’em, and Deal or No Deal.
Casino players can pick up various promotions that come in the form of cash bonuses and free spins. It’s important to know that these promotions are independent of the sports betting promotions and that they can only be claimed when you deposit money in your casino account.
In all honesty, Bet365 is not the best place for playing poker, but if you primarily enjoy sports betting with some casual poker action on the side, then you should definitely take a look at Bet365’s poker room.
You can download Bet365’s poker software if you want, but the operator leaves you the option of playing directly from your browser, which is quite rare.
The most popular poker games on Bet365 are the Twister Sit & Gos. These are similar to regular sit and go games but with the ability to get a higher payout. Another popular game is 6+ Hold’em in which all of the cards under the value of six are taken out of the deck.
Players who enjoy tournament formats can try Premium Steps in which you need to beat two opponents to move on to the next round.
It is hard to find a sport which isn’t featured at Bet365. And the options of bets that you can place is also quite diverse, not to mention the fact that you can also bet live. The Cash Out option gives you a sense of security, and the multiple bonuses that are offered make betting even more interesting. The pay-outs are fast and secure and the customer support team is very helpful. All in all, it is a great choice for Canadian bettors.
In some cases, Bet365 allows you to cash out before the games you’ve wagered on are over. The offered amount is smaller than the expected win, but if you don’t want to risk it and wait until the end, you have the option of early cash out.