{"id":9824,"date":"2023-01-10T13:11:23","date_gmt":"2023-01-10T18:11:23","guid":{"rendered":"https:\/\/www.betting.ca\/?p=9824"},"modified":"2023-01-10T13:11:23","modified_gmt":"2023-01-10T13:11:23","slug":"value-betting-ultimate-guide","status":"publish","type":"post","link":"https:\/\/www.betting.ca\/blog\/value-betting-ultimate-guide","title":{"rendered":"Value Betting &#8211; The Ultimate Guide"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img decoding=\"async\" width=\"380\" height=\"250\" src=\"http:\/\/www.betting.ca\/wp-content\/uploads\/2023\/01\/value-betting.jpg\" alt=\"value betting\" class=\"wp-image-9840\" title=\"Value Betting - The Ultimate Guide\" srcset=\"https:\/\/www.betting.ca\/wp-content\/uploads\/2023\/01\/value-betting.jpg 380w, https:\/\/www.betting.ca\/wp-content\/uploads\/2023\/01\/value-betting-300x197.jpg 300w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/figure><\/div>\n\n\n<p>If you\u2019ve been sports betting for a while, have spent some time around regular gamblers, either in person or perhaps in the form of online betting communities, then you\u2019ve probably heard the terms \u201cValue\u201d or \u201cValue Betting\u201d banded around plenty.<\/p>\n\n\n\n<p>What does this mean? What is value betting? Is it important? Do you need to be a value bettor to be successful at sports betting? In this article, we\u2019ll answer all of these questions and look at exactly what value is in a sports betting context. \n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-is-value-betting\">What is Value Betting?<\/h2>\n\n\n\n<p>So, what does value mean in betting? In principle, value in betting is the same as it is in the real world. A bet represents value to the bettor if they believe the <a href=\"https:\/\/www.betting.ca\/odds\">odds<\/a> should be smaller than they are. If a bettor places a bet at 3.00 but believes the true price should be 2.50, then they\u2019ve obtained value.<\/p>\n\n\n\n<p>Think of it like shopping for a product. Lots of people want to buy something for less than the going rate so that they obtain a bargain. Taking better odds than you believe you should be able to get represents value, just as buying a new car for less than the going rate does.<\/p>\n\n\n\n<p>You will find that lots of people describe a value bet as a bet where you obtain the true odds. Realistically, they\u2019re talking about the perceived true odds, and everybody will perceive things in the same way, which is fine.<\/p>\n\n\n\n<p>If your perception of a value bet is a certain selection at odds of 3.00 because you believe that the \u201ctrue\u201d odds should be 2.50, then you\u2019ve taken value. What\u2019s key is that you\u2019re applying the principles of finding value to your game, which over time, gives you a better chance of success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"bookmakers-with-the-best-value-betting-odds\">Bookmakers with the Best Value Betting Odds<\/h2>\n\n\n<div class=\"brand-table\" id=\"ca-sportsbooks\">\n<div class=\"item\">\n<div class=\"rank\">#1<\/div>\n<a class=\"logo\" href=\"https:\/\/www.betting.ca\/reviews\/betway\" style=\"background-color:#000000\">\n<img decoding=\"async\" src=\"https:\/\/www.betting.ca\/images\/reviews\/betway-logo.png\" alt=\"Betway Sports Canada\"\/>\n<\/a>\n<div class=\"info\">\n<div class=\"content\">\n<div class=\"rating\">\n<span class=\"head\">Rating<\/span>\n<ul>\n<li><i class=\"star full\"><\/i><\/li>\n<li><i class=\"star full\"><\/i><\/li>\n<li><i class=\"star full\"><\/i><\/li>\n<li><i class=\"star full\"><\/i><\/li>\n<li><i class=\"star full\"><\/i><\/li>\n<\/ul>\n<span class=\"score\">5<\/span>\n<\/div>\n<div class=\"bonus\">\n<span class=\"head\">Bonus Offer<\/span>\n<span class=\"offer\">100% UP TO CAD 200<i class=\"country-flag ca\"><\/i><\/span>\n<\/div>\n<\/div>\n<div class=\"features\">\n<ul>\n<li class=\"player-accepted\">Canadian players accepted<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"buttons\">\n<a href=\"\/go\/betway\" class=\"button cta\">Get Bonus<\/a>\n<a class=\"desktop-tooltip tooltip-bottom\" href=\"https:\/\/www.betting.ca\/reviews\/betway\">Read Review<\/a>\n<\/div>\n<\/div>\n<div class=\"item\">\n<div class=\"rank\">#2<\/div>\n<a class=\"logo\" href=\"https:\/\/www.betting.ca\/reviews\/bodog\" style=\"background-color:#242424\">\n<img decoding=\"async\" src=\"https:\/\/www.betting.ca\/images\/reviews\/bodog-logo.png\" alt=\"Bodog Canada\"\/>\n<\/a>\n<div class=\"info\">\n<div class=\"content\">\n<div class=\"rating\">\n<span class=\"head\">Rating<\/span>\n<ul>\n<li><i class=\"star full\"><\/i><\/li>\n<li><i class=\"star full\"><\/i><\/li>\n<li><i class=\"star full\"><\/i><\/li>\n<li><i class=\"star full\"><\/i><\/li>\n<li><i class=\"star half\"><\/i><\/li>\n<\/ul>\n<span class=\"score\">4.9<\/span>\n<\/div>\n<div class=\"bonus\">\n<span class=\"head\">Bonus Offer<\/span>\n<span class=\"offer\">100% UPTO CAD 200<i class=\"country-flag ca\"><\/i><\/span>\n<\/div>\n<\/div>\n<div class=\"features\">\n<ul>\n<li class=\"player-accepted\">Canadian players accepted<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"buttons\">\n<a href=\"\/go\/bodog\" class=\"button cta\">Get Bonus<\/a>\n<a class=\"desktop-tooltip tooltip-bottom\" href=\"https:\/\/www.betting.ca\/reviews\/bodog\">Read Review<\/a>\n<\/div>\n<\/div>\n<div class=\"item\">\n<div class=\"rank\">#3<\/div>\n<a class=\"logo\" href=\"https:\/\/www.betting.ca\/reviews\/betonline\" style=\"background-color:#ffffff\">\n<img decoding=\"async\" src=\"https:\/\/www.betting.ca\/images\/reviews\/betonline-logo.png\" alt=\"BetOnline Canada\"\/>\n<\/a>\n<div class=\"info\">\n<div class=\"content\">\n<div class=\"rating\">\n<span class=\"head\">Rating<\/span>\n<ul>\n<li><i class=\"star full\"><\/i><\/li>\n<li><i class=\"star full\"><\/i><\/li>\n<li><i class=\"star full\"><\/i><\/li>\n<li><i class=\"star full\"><\/i><\/li>\n<li><i class=\"star half\"><\/i><\/li>\n<\/ul>\n<span class=\"score\">4.9<\/span>\n<\/div>\n<div class=\"bonus\">\n<span class=\"head\">Bonus Offer<\/span>\n<span class=\"offer\">50% UPTO CAD 2500<i class=\"country-flag ca\"><\/i><\/span>\n<\/div>\n<\/div>\n<div class=\"features\">\n<ul>\n<li class=\"player-accepted\">Canadian players accepted<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"buttons\">\n<a href=\"\/go\/betonline\" class=\"button cta\">Get Bonus<\/a>\n<a class=\"desktop-tooltip tooltip-bottom\" href=\"https:\/\/www.betting.ca\/reviews\/betonline\">Read Review<\/a>\n<\/div>\n<\/div>\n<div class=\"item\">\n<div class=\"rank\">#4<\/div>\n<a class=\"logo\" href=\"https:\/\/www.betting.ca\/reviews\/casumo\" style=\"background-color:#ffffff\">\n<img decoding=\"async\" src=\"https:\/\/www.betting.ca\/images\/reviews\/casumo-logo.png\" alt=\"Casumo\"\/>\n<\/a>\n<div class=\"info\">\n<div class=\"content\">\n<div class=\"rating\">\n<span class=\"head\">Rating<\/span>\n<ul>\n<li><i class=\"star full\"><\/i><\/li>\n<li><i class=\"star full\"><\/i><\/li>\n<li><i class=\"star full\"><\/i><\/li>\n<li><i class=\"star full\"><\/i><\/li>\n<li><i class=\"star half\"><\/i><\/li>\n<\/ul>\n<span class=\"score\">4.5<\/span>\n<\/div>\n<div class=\"bonus\">\n<span class=\"head\">Bonus Offer<\/span>\n<span class=\"offer\">100% UPTO C$250<i class=\"country-flag ca\"><\/i><\/span>\n<\/div>\n<\/div>\n<div class=\"features\">\n<ul>\n<li class=\"player-accepted\">Canadian players accepted<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"buttons\">\n<a href=\"\/go\/casumo\" class=\"button cta\">Get Bonus<\/a>\n<a class=\"desktop-tooltip tooltip-bottom\" href=\"https:\/\/www.betting.ca\/reviews\/casumo\">Read Review<\/a>\n<\/div>\n<\/div>\n<div class=\"item\">\n<div class=\"rank\">#5<\/div>\n<a class=\"logo\" href=\"https:\/\/www.betting.ca\/reviews\/sports-interaction\" style=\"background-color:#07143e\">\n<img decoding=\"async\" src=\"https:\/\/www.betting.ca\/images\/reviews\/sports-interaction-logo.png\" alt=\"Sports Interaction\"\/>\n<\/a>\n<div class=\"info\">\n<div class=\"content\">\n<div class=\"rating\">\n<span class=\"head\">Rating<\/span>\n<ul>\n<li><i class=\"star full\"><\/i><\/li>\n<li><i class=\"star full\"><\/i><\/li>\n<li><i class=\"star full\"><\/i><\/li>\n<li><i class=\"star full\"><\/i><\/li>\n<li><i class=\"star half\"><\/i><\/li>\n<\/ul>\n<span class=\"score\">4.9<\/span>\n<\/div>\n<div class=\"bonus\">\n<span class=\"head\">Bonus Offer<\/span>\n<span class=\"offer\">100% UPTO CAD 125<i class=\"country-flag ca\"><\/i><\/span>\n<\/div>\n<\/div>\n<div class=\"features\">\n<ul>\n<li class=\"player-accepted\">Canadian players accepted<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"buttons\">\n<a href=\"\/go\/sports-interaction\" class=\"button cta\">Get Bonus<\/a>\n<a class=\"desktop-tooltip tooltip-bottom\" href=\"https:\/\/www.betting.ca\/reviews\/sports-interaction\">Read Review<\/a>\n<\/div>\n<\/div>\n<\/div>\r\n\r\n\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"positive-and-negative\">Positive and negative<\/h2>\n\n\n\n<p>It\u2019s also important to note that as well as a positive value, which is where you take a bigger price than you think should be available, there\u2019s a negative value too.<\/p>\n\n\n\n<p>For example, if you do your own calculations, price up an event and conclude that a certain bet should be priced at 2.00, but you take odds of 1.90, what you\u2019ve done is accept negative value, or if you prefer a bet that represents a lack of value. Do this often enough, and you\u2019ll lose money, there are no two ways about it.<\/p>\n\n\n\n<p>When it comes to value betting, your goals should be to find bets that represent positive value, bets that are priced at odds greater than you believe they should be.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"finding-value\">Finding value<\/h2>\n\n\n\n<p>Understanding the principles of value is a key piece of the puzzle, but there\u2019s more that you need to do.<\/p>\n\n\n\n<p>The best sports bettors not only understand what value is, but they\u2019re able to identify and exploit value. Finding value bets is a critical part of becoming a successful long-term sports bettor, or even a <a href=\"https:\/\/www.betting.ca\/blog\/betting-whale-how-to-become\">whale<\/a>, perhaps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"focus-less-on-predicting-outcomes\">Focus less on predicting outcomes<\/h3>\n\n\n\n<p>Now, this may seem counterproductive, but being able to predict what\u2019s going to happen isn\u2019t the most important skill when it comes to <a href=\"https:\/\/www.betting.ca\/\">sports betting<\/a>. In fact, it\u2019s not that important at all.<\/p>\n\n\n\n<p>Far too many bettors are concerned with being right rather than identifying value bets. Being right about the outcome of a race, a game, and an event in a sports betting sense is a skill that is overvalued.<\/p>\n\n\n\n<p>When you try to predict outcomes as your main sports betting approach, you will naturally be drawn to picks with the lowest odds, many of which will be overbet and thus will not represent value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"beat-the-line-regularly\">Beat the line regularly<\/h3>\n\n\n\n<p>One way of knowing that you\u2019re on the right track is to beat the closing line on a regular basis. What does this mean? Well, if you\u2019re betting at certain odds, and the closing odds, e.g. the final odds available before the event takes place, are smaller than the ones you\u2019ve obtained, then you\u2019ve beaten the line.<\/p>\n\n\n\n<p>The best value bettors regularly beat the line, and it is beating the line that acts as a kind of measure of their performance. If you beat the closing line consistently, then you\u2019re doing something right, and your chances of long-term profit increase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"pricing-up\">Pricing up<\/h3>\n\n\n\n<p>To find value, you ultimately need to form your own prices. This is how you can conclude whether certain odds are worth taking from a value point of view.<\/p>\n\n\n\n<p>Pricing up an event accurately is not easy, but if you want to have a go, then be sure to price to 100%.<\/p>\n\n\n\n<p>For example, if you\u2019re pricing up a two-way market, such as the <a href=\"https:\/\/www.betting.ca\/moneyline\">Moneyline<\/a> in an <a href=\"https:\/\/www.betting.ca\/hockey\/nhl\">NHL<\/a> game, you need to price to 100%, this means that the prices of each team must equate to percentages that together equal 100%.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"heres-an-example\">Here\u2019s an example:<\/h4>\n\n\n\n<ul>\n<li>Vancouver Canucks &#8211; 2.50 (40% implied probability)<\/li>\n\n\n\n<li>Seattle Kraken &#8211; 1.67 (60% implied probability)<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s important to learn the implied probability behind <a href=\"https:\/\/www.betting.ca\/odds\">sports betting odds<\/a>, as this will help you to identify bets that represent positive value.<\/p>\n\n\n\n<p>Pricing up an event won\u2019t be for everyone, and there are other ways. You can use the odds of other sharp bettors and compare them with the odds available at <a href=\"https:\/\/www.betting.ca\/\">sportsbooks<\/a> to try and identify positive value bets.<\/p>\n\n\n\n<p>As another alternative to forming your own prices, you can use <a href=\"https:\/\/www.betting.ca\/reviews\/betfair\">Betfair<\/a> prices as a sort of wisdom-of-the-crowd method of pricing up. The idea is that large crowds are collectively smarter than individuals, and by that notion, all the best betting minds in the world are involved in the forming of Betfair markets, so the Betfair starting price is likely to be more or less the \u201ctrue price.\u201d<\/p>\n\n\n\n<p>What you can do is form your own ideas of the price of a selection, and then shortly before the event, take into consideration the Betfair odds. If there\u2019s a disparity between the Betfair odds and the odds available at the sportsbooks, a disparity that says the sportsbook odds should be shorter, then you\u2019ve identified a value bet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"taking-the-best-price\">Taking the best price<\/h3>\n\n\n\n<p>Another thing that value bettors do is shop around for the best price. In the long run, regularly taking the top-of-the-market price will aid your chances of success.<\/p>\n\n\n\n<p>So, once you\u2019ve decided that something is a good bet at a certain price, then don\u2019t just settle for the first acceptable odds that you find. Sure, based on your calculations, the first price may represent a positive value, but what if even bigger odds are available? Why wouldn\u2019t you search for that possibility?<\/p>\n\n\n\n<p>Again, think of it as a shopper searching for a certain product. If you know the product that you want is available at many retailers, you\u2019d want to find the retailer with the best price. Otherwise, you run the risk of paying more than you need to.<\/p>\n\n\n\n<p>At the end of the day, you should be looking to take the best price as much as possible. The difference may often be small, but over time, those small differences can be costly, they could even be the difference between turning a profit and making a loss.<\/p>\n\n\n\n<p>As an alternative to forming your own prices, you can use Betfair prices as a sort of wisdom-of-the-crowd method of pricing up. The idea is that large crowds are collectively smarter than individuals, and by that notion, all the best betting minds in the world are involved in the forming of Betfair markets, so the Betfair starting price is likely to be more or less the \u201ctrue price.\u201d<\/p>\n\n\n\n<p>What you can do is form your own ideas of the price of a selection, and then shortly before the event, take into consideration the Betfair odds. If there\u2019s a disparity between the Betfair odds and the odds available at the sportsbooks, a disparity that says the sportsbook odds should be shorter, then you\u2019ve identified a value bet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"value-betting-strategies\">Value betting strategies<\/h2>\n\n\n\n<p>You can take varying approaches to value betting, but here are two different ways to do it:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"odds-strategy\">Odds Strategy<\/h3>\n\n\n\n<p>This is where the market odds help you to find value bets. Fortunately for the value bettor, sports betting markets aren\u2019t efficient. In other words, sportsbooks get it wrong sometimes, which means there\u2019s an opportunity to find value bets.<\/p>\n\n\n\n<p>Look at the \u2018sharp\u2019 bookmakers. These are the bookmakers who are known for being efficient, and their odds are usually close to the true odds. You can use <a href=\"https:\/\/www.betting.ca\/reviews\/betonline\">BetOnline Canada<\/a> for this purpose, as touched on above.<\/p>\n\n\n\n<p>Compare the BetOnline odds and sharp book odds with the odds available at \u2018soft\u2019 books, which are bookmakers that perhaps price things more generously or aren\u2019t always right next to the true odds, to find bets that represent positive value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"analysis-strategy\">Analysis strategy<\/h3>\n\n\n\n<p>An analysis strategy relies on your ability to assess the sport or sports you&#8217;re choosing to bet on.<\/p>\n\n\n\n<p>This is where you need to put the work in, and it&#8217;s a good idea to specialize. You can\u2019t be an expert on everything, so focus on one sport or even one niche within a sport.<\/p>\n\n\n\n<p>For example, you could decide to specialize in the \u2018Total Goals\u2019 market in <a href=\"https:\/\/www.betting.ca\/soccer\">soccer<\/a> or \u2018Spread\u2019 in the <a href=\"https:\/\/www.betting.ca\/american-football\/nfl\">NFL<\/a>. Whatever your niche, make sure that you know it inside it, know everything there is to know about performing the correct analysis and identifying viable betting options in that niche.<\/p>\n\n\n\n<p>By doing the necessary analysis work within your niche, you should be able to accurately price up betting markets, thus identifying what you believe to be the true odds. Using your own odds, you can identify bets at sportsbooks that represent positive value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"final-words-on-value-betting\">Final words on Value Betting<\/h2>\n\n\n\n<p>In summary, value betting, or rather being able to identify bets that represent positive value, is a key part of the sports bettors&#8217; armoury. Few things are more important, in fact.<\/p>\n\n\n\n<p>At the end of the day, maybe sports betting is just fun for you. Many bettors simply want to invest a few spare dollars every now and then for the fun of it. If they win, great, but they\u2019re not expecting to make money long-term, and that\u2019s fine. If that\u2019s you, then value betting needn\u2019t concern you.<\/p>\n\n\n\n<p>However, if you\u2019re looking to take sports betting seriously, then you need to be someone who bets because they\u2019ve identified positive value. Value bettors can make a viable second income or even make sports betting their career.<\/p>\n\n\n\n<p>Whichever sport or whichever sports you bet on, whatever your niche is, whatever you angle, identifying and exploiting positive value needs to act as the foundations on which your approach is built. Without value betting, you will, probably sooner rather than later, lose money and your chance of long-term sports betting success will be slim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"value-betting-faq\">Value Betting FAQ<\/h2>\n\n\n<div class='dt-sc-toggle-frame-set'><div class=\"dt-sc-toggle-frame\">\t<div class='dt-sc-toggle'><a href='#!'>How does a value bet work?<\/a><\/div>\t<div class=\"dt-sc-toggle-content\" style=\"display: none;\">\t\t<div class=\"block\"><p>To put it simply, a value bet is a bet that has more chance of winning than the odds suggest.<\/p>\t\t<\/div>\t<\/div><\/div>\n<div class=\"dt-sc-toggle-frame\">\t<div class='dt-sc-toggle'><a href='#!'>Is value important in betting?<\/a><\/div>\t<div class=\"dt-sc-toggle-content\" style=\"display: none;\">\t\t<div class=\"block\"><p>Absolutely. Without being able to identify value, it is incredibly difficult, perhaps even impossible to be profitable in the long term.<\/p>\t\t<\/div>\t<\/div><\/div>\n<div class=\"dt-sc-toggle-frame\">\t<div class='dt-sc-toggle'><a href='#!'>Can I make money without value betting?<\/a><\/div>\t<div class=\"dt-sc-toggle-content\" style=\"display: none;\">\t\t<div class=\"block\"><p>Almost certainly not. If you\u2019re not identifying and exploiting value as part of your sports betting strategy, then you\u2019re highly unlikely to be profitable in the long run. You may enjoy profitable spells, but if you merely look to predict outcomes and place poor value bets, long term profit will simply elude you.<\/p>\t\t<\/div>\t<\/div><\/div>\n<div class=\"dt-sc-toggle-frame\">\t<div class='dt-sc-toggle'><a href='#!'>What is a soft sportsbook?<\/a><\/div>\t<div class=\"dt-sc-toggle-content\" style=\"display: none;\">\t\t<div class=\"block\"><p>Soft bookmakers tend to make more mistakes than sharp books. They\u2019re not always near the true odds, while they\u2019re also slower to change their odds.<\/p>\n<p>Essentially, soft sportsbooks tend to price more attractively to attract the casual or inexperienced bettor. Soft sportsbooks tend to quickly ban or restrict smart players that take advantage.<\/p>\t\t<\/div>\t<\/div><\/div>\n<div class=\"dt-sc-toggle-frame\">\t<div class='dt-sc-toggle'><a href='#!'>What is a sharp sportsbook?<\/a><\/div>\t<div class=\"dt-sc-toggle-content\" style=\"display: none;\">\t\t<div class=\"block\"><p>Sharp sportsbooks get it right in terms of odds more often than not, while they also move their odds rather rapidly. They use better methods and better minds to ensure that they price accurately. Therefore, they tend not to restrict smart bettors.<\/p>\t\t<\/div>\t<\/div><\/div>\n<div class=\"dt-sc-toggle-frame\">\t<div class='dt-sc-toggle'><a href='#!'>Does value betting guarantee profit?<\/a><\/div>\t<div class=\"dt-sc-toggle-content\" style=\"display: none;\">\t\t<div class=\"block\"><p>No. Even if you continuously place positive value bets, you will still lose lots of them. Value betting isn\u2019t a shortcut to winners, but if you\u2019re placing value bets in the long term, you have a much better chance of being profitable.<\/p>\t\t<\/div>\t<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"If you\u2019ve been sports betting for a while, have spent some time around regular gamblers, either in person or perhaps in the form of online betting communities, then you\u2019ve probably heard the terms \u201cValue\u201d or \u201cValue Betting\u201d banded around plenty. What does this mean? What is value betting? Is it important? Do you need to [&hellip;]","protected":false},"author":2,"featured_media":9840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Value Betting? The Ultimate Guide<\/title>\n<meta name=\"description\" content=\"What is value betting? Is it important? Do you need to be a value bettor to be successful sports bettor? Find the answer in our guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.betting.ca\/blog\/value-betting-ultimate-guide\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Value Betting? 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