{"id":792,"date":"2017-05-18T14:19:56","date_gmt":"2017-05-18T14:19:56","guid":{"rendered":"https:\/\/www.betting.ca\/?p=792"},"modified":"2017-05-18T14:19:56","modified_gmt":"2017-05-18T14:19:56","slug":"new-golf-canada-ceo-looks-to-increase-golfs-popularity","status":"publish","type":"post","link":"https:\/\/www.betting.ca\/news\/new-golf-canada-ceo-looks-to-increase-golfs-popularity","title":{"rendered":"New Golf Canada CEO Looks To Increase Golf\u2019s Popularity"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.betting.ca\/news\/wp-content\/uploads\/sites\/2\/2017\/05\/laurence-applebaum.jpg\" alt=\"\" width=\"300\" class=\"alignright size-full wp-image-793\" \/>Golf is widely popular throughout the world but is yet to make a massive impact in Canada. The newly appointed chief executive officer of <a href=\"http:\/\/golfcanada.ca\/\">Golf Canada<\/a> is looking to change that by coming up with new strategies and initiatives that looks to spread the popularity of golf in the country.<\/p>\n<p>Golf Canada announced on May 16 that appointment of <strong>Laurence Applebaum<\/strong> as the new CEO. Applebaum takes over from interim CEO <strong>Jeff Thompson<\/strong> and brings extensive experience into the new role. Applebaum served as the vice president of the <a href=\"http:\/\/www.wtatennis.com\/\">Women\u2019s Tennis Association (WTA)<\/a> from 2011 till 2017 in Florida and made significant contributions to making the WTA better.<\/p>\n<p>He has now been given the responsibility of growing the <a href=\"https:\/\/www.betting.ca\/golf-betting\">game of golf in Canada<\/a> and Applebaum is excited to return to his home country and work with the golf market \u2013 as it is a game that he and his family love. This is also not the first time that Applebaum has been involved with golf. During the start of his career he worked with <strong>Nike Golf<\/strong> as a sales and marketing manager.<\/p>\n<p><strong>Golf Canada<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/k2dbFLWtR58\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Applebaum believes that the two biggest drawbacks that has limited the spread of golf in Canada have been time and money. He believes that one of the ways to address this limitation is to come up with shorter courses such as 9 and 6 hole tournaments. The new CEO has also promised to look at forming new partnerships with golf course owners and golf equipment manufacturers to see if more sponsorships can be secured to making the game of golf more accessible to Canadians.<\/p>\n<p>The Toronto native is expected to start his new role on July 10 and one of his first initiatives will be to look at changing the face of Canada\u2019s two biggest championships which are the <strong>CP Women\u2019s Open<\/strong> and the <strong>RBC Canadian Open<\/strong>. Applebaum\u2019s aim is to not just promote these tournaments as golfing events but to market them as global sporting events. He also was very supportive of the Glen Abbey Golf Club which has struggled in recent times.<\/p>\n<p>In a statement, Applebaum said <\/p>\n<blockquote><p>Glen Abbey has built an incredible tradition. It\u2019s an amazing golf course that has a ton of support by players on the PGA Tour, to be quite frank. Our goal is to have a long-term venue strategy that really is well aligned with our key partner in RBC, and working really directly with the PGA Tour to really support that<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"Golf is widely popular throughout the world but is yet to make a massive impact in Canada. The newly appointed chief executive officer of Golf Canada is looking to change that by coming up with new strategies and initiatives that looks to spread the popularity of golf in the country. Golf Canada announced on May [&hellip;]","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,11],"tags":[],"class_list":["post-792","post","type-post","status-publish","format-standard","hentry","category-canada","category-golf"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Golf Canada CEO Looks To Increase Golf\u2019s Popularity<\/title>\n<meta name=\"description\" content=\"The newly appointed CEO of Golf Canada is looking to change that by coming up with new strategies and initiatives that looks to spread the popularity of golf\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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